As most service business are well aware, it is standard practice to send sales or marketing letters out to potential clients that may be unaware of your business or unaware that they need your services. We have put together a simple and direct one page sales letter to make businesses in our market (Chattanooga area) aware of our services. We wrote more than one letter to accommodate different kinds of businesses in an attempt to speak more directly to the owner or marketing director.
Here is an example of a letter to a local shop owner:
Dear Owner/Marketing Director:
I realize from speaking to other local shop owners that you are concerned with bringing new customers through your doors and developing your brand locally…ultimately growing your business. While this may seem obvious, what is less apparent is how other successful shops are using their Web site and the Internet to address this concern.
Yes, I understand that you already have a Web site, but having a Web site and using it to really grow your business are two different things. Here are some of the services that we offer (don’t worry if you already have a Web site):
It’s important to realize that a good Web design and effective SEO enhances branding, offline advertising, and direct marketing. In this way, your other marketing campaigns, when orchestrated with good search engine visibility, can achieve a high degree of success. Web design, in tandem with SEO, makes your other marketing activities that much more effective.
Here are a few things you should know about us:
“ Our Web site hasn't been up very long, but we are already getting some good feedback and compliments... ”