Web Design & SEO Marketing/Sales Letter

As most service business are well aware, it is standard practice to send sales or marketing letters out to potential clients that may be unaware of your business or unaware that they need your services. We have put together a simple and direct one page sales letter to make businesses in our market (Chattanooga area) aware of our services. We wrote more than one letter to accommodate different kinds of businesses in an attempt to speak more directly to the owner or marketing director.

Here is an example of a letter to a local shop owner:

…

Dear Owner/Marketing Director:

I realize from speaking to other local shop owners that you are concerned with bringing new customers through your doors and developing your brand locally…ultimately growing your business. While this may seem obvious, what is less apparent is how other successful shops are using their Web site and the Internet to address this concern.

Yes, I understand that you already have a Web site, but having a Web site and using it to really grow your business are two different things. Here are some of the services that we offer (don’t worry if you already have a Web site):

• Search marketing and search engine optimization (SEO). Google, Bing, and Yahoo are the most powerful tools on the Internet driving commerce.  We can help you harness their power.
• Web design. Your Web site should be the gateway to your business. We can work with you to make sure you are getting the most out of this investment.
• Branding & PR. The latest in social media, SEO, and traditional PR can help build your brand, even on a local level. We can help you take advantage of these techniques.
• Consulting. We’re ready and willing to work with you even if you already have a Web Design team.

It’s important to realize that a good Web design and effective SEO enhances branding, offline advertising, and direct marketing. In this way, your other marketing campaigns, when orchestrated with good search engine visibility, can achieve a high degree of success. Web design, in tandem with SEO, makes your other marketing activities that much more effective.

Here are a few things you should know about us:

• Our chief search strategist built his first professional Web site in 1995 and began working professionally in search marketing and SEO in 1997.
• We’ve developed and implemented search strategy for a Fortune 15 company, as well as national and global brands that you know very well.
• We’ve designed and developed Web sites for top companies in the Chattanooga area, including a municipality.

I encourage you to give me a call at 423.591.2567 and visit our Web site at www.abraxasweb.com. You can view our portfolio, review our services, and read our blog.

Warm regards,
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Abraxas Web Design & SEO
www.abraxasweb.com