Here’s a fun little image that we created to illustrate the benefits of SEO in the simplest terms possible. We tossed around a few different ideas on the type of imagery we should use. Do you remember those old “your brain on drugs” commercials? We did too. We based this little image on the concept of those commercials. We hope you like it and it makes our point. If not, we hope it is at least a little funny.
You can click over to the full size image and use it on your website or share it with your friends if you want.
We’re not often updating this blog with client projects, so we decided to give you a quick look at a couple of projects that we are having a lot of fun with. Not only are these projects enjoyable but challenging in their own unique way.
Dog Star Comics
First up, we have Dog Star Comics a digital comic book publisher coming online soon at the frontier of digital comics. Dog Star Comics is both an SEO and Web design project. This site is unique in that the site online now is in a pre-launch state to bring awareness and seed SEO efforts. Once, Dog Star Comics is ready to roll out for business, a new site that is more refined with a membership/subscription option will also roll out.
Focus Floors is a well established retailer of carpet tiles for residential and commercial use, based in Chattanooga, TN. This project is an ecommerce project that features a robust shopping cart system, blog, and SEO. We have been fortunate enough to work with Focus Floors on SEO before developing customer centric ecommerce solution. This site is still in the design/development stage. In the mean time, their old and archaic site continues to serve their broad customer base. We expect a full roll out on this site in December 2010.
Dog Star Comics beta/pre-launch site to seed awareness and SEO.
Focus Floors early design build that hasn’t been released for public consumption.
Optimizing your web pages and images for Google’s image search is, in my opinion, underused. This can be a good thing or a bad thing depending on your perspective. It’s good if you are looking to gain more traffic to your site from image search, because competition may be low. It’s a bad thing if you are doing the searching and looking for images based on particular keywords. At Abraxas, we always consider image search optimization when we design websites or optimize for search engines in general.
Back in March we wrote a blog post regarding one of our current SEO R&D projects, HD Movie Trailers Online. It’s been about 6 months, so it would be timely to post an update on the progress of that project.
First, we have taken a minimalistic approach to the search engine optimization of this site. We’re doing about as much SEO as the average blogger or website owner might do, except we are armed with a little understanding of how the search engines work. We don’t have any overly grand expectations that we will dominate the niche, but we want to be competitive. We will also gain a better understanding of how we should sell our SEO services to our clients.
If you will remember a few months ago I dispelled the importance of Google’s PageRank in organic search engine ranking position (SERP). The argument has been blazing for a while now, but I think that most professional search engine optimization (SEO) experts now agree with my side of the argument. PageRank just doesn’t mean that much anymore. Now what?
You wonder where you should spend your efforts to get those highly prized organic SERPs. Just like SEO, the answer is complicated yet simple. When you get right down to it, SEO is an exercise in common sense. And so is the answer to what has replaced PageRank as one of the most important factors in high rankings. We’ll call it Google Trust and Authority.
The foundation for any search engine optimization strategy is developing a list of relevant keywords or relevant keyword phrases that searchers type into search engines to find a Web site like yours. Not all keywords are created equal, so we need to set some criteria for the types of keywords that we want to target in a SEO campaign.
At Abraxas we spend a fair amount of time doing research & development projects. R&D is a big part of keeping up with the latest SEO trends and concepts as well keeping our Web design and development up to par. While we won’t blog about all of our R&D nor will we reveal every detail about our experiments and findings, we do feel that it is important to discuss some of the aspects of our more public oriented projects.
Our latest project is a Web site called HD Movie Trailers Online. This is the sister project to the music video site we discussed previously. This project has a similar approach, but with different goals and using some different SEO techniques. Not only are we trying some different (or at least refined) SEO techniques we took the opportunity to explore automation and simplification on the back end for CMS (content management system).
In the first weeks of January, Google began rolling out a new and more power version of their search engine, code named “Caffeine”.
Is your Web site up to snuff? Has your Web design company or developer taking into consideration the future of Google search and SEO in general? If you are using the World Wide Web as part of your business strategy or if you are trying to figure out how to incorporate a Web strategy, understanding what “Caffeine” has in store is important.
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Will your prospective Web design company or developer do enough to help you reach your target audience. Does your prospective Web design company or developer provide search engine optimization (SEO)? Do they really understand SEO with tangible results to show you?
Search engine optimization (SEO) is the strategy of attaining higher search engine ranking position (commonly called SERPs). It’s obvious that most Internet users use the search engines to search for a solution to a problem, whether that problem is finding the best digital camera or finding a local florist. Knowing this, shouldn’t your website be positioned in the search engines so that you can take advantage of Internet users searching for the products and services that you offer whether those services are intended for a local, national, or global market.
This article continues from SEO Tip: Improve PageRank (Google PageRank Demystified…Sorta) Part 1. As with any of our articles you should be aware of the disclaimer:
Disclaimer: Chattanooga Search Marketing Blog features SEO tips for the benefit of our readers and clients in order for them to understand what we do and help them with their own SEO projects. As with any SEO technique, these techniques and tips are based on our experience and are our best opinions. Our opinion may change and this tip may still exist.
In the previous article I introduced some of the common myths about Google PageRank. There are many myths, but the three that I listed are the most common and are somewhat tied together. The reason for discounting the myths is simple. It’s important to work on other aspects of your website and not to just grieve over PageRank night and day.