If you will remember a few months ago I dispelled the importance of Google’s PageRank in organic search engine ranking position (SERP). The argument has been blazing for a while now, but I think that most professional search engine optimization (SEO) experts now agree with my side of the argument. PageRank just doesn’t mean that much anymore. Now what?
You wonder where you should spend your efforts to get those highly prized organic SERPs. Just like SEO, the answer is complicated yet simple. When you get right down to it, SEO is an exercise in common sense. And so is the answer to what has replaced PageRank as one of the most important factors in high rankings. We’ll call it Google Trust and Authority.
(Disclaimer: Chattanooga Search Marketing Blog features SEO tips for the benefit of our readers and clients in order for them to understand what we do and help them with their own SEO projects. As with any SEO technique, these techniques and tips are based on our experience and are our best opinions. Our opinion may change and this tip may still exist.)
When Google exploded in the search space in prehistoric times (1998), one of the concepts that made Google much better than the popular search engines of the time (Alta Vista, Excite, etc.) was PageRank. Of course, PageRank, was not the only thing that made Google better, but it is one of those things that allowed Google to provide better search results. PageRank has evolved since 1998, and I expect it to continue to evolve. Search engine optimization (SEO) experts that figured out PageRank in those early days were able to get results for clients, and those who had always done practical SEO continued to do well.