Optimizing your web pages and images for Google’s image search is, in my opinion, underused. This can be a good thing or a bad thing depending on your perspective. It’s good if you are looking to gain more traffic to your site from image search, because competition may be low. It’s a bad thing if you are doing the searching and looking for images based on particular keywords. At Abraxas, we always consider image search optimization when we design websites or optimize for search engines in general.