Back in March we wrote a blog post regarding one of our current SEO R&D projects, HD Movie Trailers Online. It’s been about 6 months, so it would be timely to post an update on the progress of that project.

First, we have taken a minimalistic approach to the search engine optimization of this site. We’re doing about as much SEO as the average blogger or website owner might do, except we are armed with a little understanding of how the search engines work. We don’t have any overly grand expectations that we will dominate the niche, but we want to be competitive. We will also gain a better understanding of how we should sell our SEO services to our clients.

Continue reading Project Update: R&D Website SEO Progress

If you will remember a few months ago I dispelled the importance of Google’s PageRank in organic search engine ranking position (SERP). The argument has been blazing for a while now, but I think that most professional search engine optimization (SEO) experts now agree with my side of the argument. PageRank just doesn’t mean that much anymore. Now what?

You wonder where you should spend your efforts to get those highly prized organic SERPs. Just like SEO, the answer is complicated yet simple. When you get right down to it, SEO is an exercise in common sense. And so is the answer to what has replaced PageRank as one of the most important factors in high rankings. We’ll call it Google Trust and Authority.

Continue reading SEO TIP: Goodbye PageRank, Hello Trust and Authority

We have completed the Web design and development phase for the new MCA | Mike Collins & Associates. (See our previous post on MCA.) To refresh your memory a bit: MCA is an IT Solutions providers located in Chattanooga, Tennessee with additional offices in Nashville and Knoxville. MCA approached Abraxas to design and develop a new and modern site to replace their old flash based website.

Continue reading MCA of Chattanooga Launches New Website

The foundation for any search engine optimization strategy is developing a list of relevant keywords or relevant keyword phrases that searchers type into search engines to find a Web site like yours. Not all keywords are created equal, so we need to set some criteria for the types of keywords that we want to target in a SEO campaign.

Continue reading SEO Tip: Developing a Keyword Strategy for Search Engine Optimization

Robert B. Mullins a prolific songwriter and multi-instrumentalist approached Abraxas to develop a straight forward Web site with the primary goal of getting his songs in more ears while taking very little effort to maintain and update. Robert is more interested in writing and recording songs than being a Webmaster. We took the challenge.

Understanding that Robert wanted to spend as little time as possible dealing with uploading and editing Web pages we developed Robert B. Mullins – Songs & Music, a simple WordPress site with a few features customized for his purposes:

Continue reading Rock n Roll Web Site for a Kick in The Soul