web design

The Rug Source in Dalton, GA wanted to launch a new site focused solely on their hospitality carpet business. We answered in kind by designing a simple Web site that relayed their message, made carpet products easy to access and searchable while giving them the power to maintain the Web site themselves via a CMS.

The Web site is expected to fully launch the last week of January.

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In the first weeks of January, Google began rolling out a new and more power version of their search engine, code named “Caffeine”.

Is your Web site up to snuff? Has your Web design company or developer taking into consideration the future of Google search and SEO in general? If you are using the World Wide Web as part of your business strategy or if you are trying to figure out how to incorporate a Web strategy, understanding what “Caffeine” has in store is important.

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As a Web designer and developer, Firefox has become my Web browser of choice. I’m not using Firefox because I hate Internet Explorer or because Google Chrome is Safari based. I use Firefox because it offers the best tools for my job of designing and developing search engine friendly Web sites. One of the reasons is that Firefox has a plugin interface which allows software developers to write “mini applications” that work within Firefox.

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One of our current projects at Abraxas Web Design & SEO is Web design and development for Mike Collins & Associates. Mike Collins & Associates  is one of the larger IT firms in Chattanooga with offices in Chattanooga, Nashville, and Knoxville.

Mike Collins & Associates (MCA) came to us asking for a new Web design that would both help them build on their current client base and be used as a resource for their existing clients. MCA’s previous design was done in-house and based on templates. They wanted to go beyond the original design with a more compelling look.

After meeting with the “stakeholders”, we began thinking about the Web design that MCA needed. Today we have a total of three mockups that we have presented. The first mockup is a very clean, straight forward design that focuses on information. The second mockup again straight forward and clean but put more emphasis and graphics and animation to draw the user to the information. The third mockup is a combination of the first two. These mockups were rendered with Adobe Photoshop.

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Will your prospective Web design company or developer do enough to help you reach your target audience. Does your prospective Web design company or developer provide search engine optimization (SEO)? Do they really understand  SEO with tangible results to show you?

Search engine optimization (SEO) is the strategy of attaining higher search engine ranking position (commonly called SERPs). It’s obvious that most Internet users use the search engines to search for a solution to a problem, whether that problem is finding the best digital camera or finding a local florist. Knowing this, shouldn’t your website be positioned in the search engines so that you can take advantage of Internet users searching for the products and services that you offer whether those services are intended for a local, national, or global market.

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