Author Archive

In the recent past, we have written on the subject of selecting the best SEO expert and the best Web designer for your projects or websites. Revisiting the subject is warranted after reading a blog post over at Blazing Minds regarding SEO Packages for Small Business. It’s an important subject, and understanding it or the lack of understanding it can effect your long term business goals.

In our article Selecting a Web Design Firm and SEO Expert we highlighted these points:

• Avoiding the SEO Amateur – This continues to be a problem among startup businesses and those that do not do their research. We have rescued a few of these since the writing of our original article.
• Avoiding the Submission Scam – Be wearing of anyone who tells you that they will submit your site to 100′s or 1000′s of sites. First, that’s probably not going to do much for you. Second, submission of your site is a tactic and not a strategy in search engine optimization.
• Understanding how keywords are really used – It is a common understanding that being ranked #1 for a keyword is the goal of SEO. Well, it’s true, if you are using the right keywords. If you are ranked #1 for keywords that no one uses, then your keywords are junk. An expert SEO will help determine the best keywords to attract the visitors to your site that convert into leads or sales.

The Blazing Mind’s article points out these concepts in regard to buying an SEO package.

• Bulk Link Building – Root domain authority building should be one of the primary goals of any SEO package and not building low quality links.
• Results in Less Than 3 Months? – While real resultscan happen in less than 3 months, it often takes more time to develop solid ranking results that will stick around for the long term. Usually those 3 month promises is a good indicator that you are talking to a used car salesman. (No offence to used car salesmen.)
• Are you Being Offered a Complete Package? – Avoid the SEO package that doesn’t include keyword anaysis or competetor research. An SEO strategy that doesn’t include these will leave you wanting for more and few conversions from visitor to customer.

You can read the complete article about Selecting a Web Design Firm and SEO Expert here at the Abraxas website and you can read more about understanding SEO Packages for Small Business over at Blazing Minds.

Abraxas offers a highly effective strategic approach to search engine optimization and provides custom SEO packages to small businesses and startups. Please contact us for more information.

WRCB Channel 3 In Chattanooga, TN featured the expert analysis of our lead web/search strategist, Donnie Lee, in a story regarding the proposed new Web site for the City of Chattanooga. The interview was conducted on June 27, 2011 at the conference room of AV Simplified Solutions for the 6 o’clock news.

Update:
You can read the full article over at Channel 3′s website.

A recent web design project that we completed for Team Hillenburg, an independent consultant for Thirty-One Gifts, is beginning to make the rounds to the CSS award sites. Team Hillenburg’s new website has made an appearance as a featured site on CSS Based and CSS Basket. We expect a few more awards to be bestowed on this fine web site that was built using the latest version of WordPress, with some custom design and backend options to suite the needs of Team Hillenburg. The project time line for this project stretched over two months with the bulk of the design work being done in the first 30 days and the majority of the content being added in the last 30 days.

Visit Team Hillenburg to view the design and layout or to explore the Thirty-One concept.

We’re not often updating this blog with client projects, so we decided to give you a quick look at a couple of projects that we are having a lot of fun with. Not only are these projects enjoyable but challenging in their own unique way.

Dog Star Comics
First up, we have Dog Star Comics a digital comic book publisher coming online soon at the frontier of digital comics. Dog Star Comics is both an SEO and Web design project. This site is unique in that the site online now is in a pre-launch state to bring awareness and seed SEO efforts. Once, Dog Star Comics is ready to roll out for business, a new site that is more refined with a membership/subscription option will also roll out.

Focus Floors
Focus Floors is a well established retailer of carpet tiles for residential and commercial use, based in Chattanooga, TN. This project is an ecommerce project that features a robust shopping cart system, blog, and SEO. We have been fortunate enough to work with Focus Floors on SEO before developing customer centric ecommerce solution. This site is still in the design/development stage. In the mean time, their old and archaic site continues to serve their broad customer base. We expect a full roll out on this site in December 2010.

Dog Star Comics beta/pre-launch site to seed awareness and SEO.

Visit Site

Focus Floors early design build that hasn’t been released for public consumption.

Visit Site

We have completed the Web design and development phase for the new MCA | Mike Collins & Associates. (See our previous post on MCA.) To refresh your memory a bit: MCA is an IT Solutions providers located in Chattanooga, Tennessee with additional offices in Nashville and Knoxville. MCA approached Abraxas to design and develop a new and modern site to replace their old flash based website.

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The Rug Source in Dalton, GA wanted to launch a new site focused solely on their hospitality carpet business. We answered in kind by designing a simple Web site that relayed their message, made carpet products easy to access and searchable while giving them the power to maintain the Web site themselves via a CMS.

The Web site is expected to fully launch the last week of January.

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Will your prospective Web design company or developer do enough to help you reach your target audience. Does your prospective Web design company or developer provide search engine optimization (SEO)? Do they really understand  SEO with tangible results to show you?

Search engine optimization (SEO) is the strategy of attaining higher search engine ranking position (commonly called SERPs). It’s obvious that most Internet users use the search engines to search for a solution to a problem, whether that problem is finding the best digital camera or finding a local florist. Knowing this, shouldn’t your website be positioned in the search engines so that you can take advantage of Internet users searching for the products and services that you offer whether those services are intended for a local, national, or global market.

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Abraxas Web Design & SEO is releasing some results form an eight month SEO R&D project on the domain hdmusicvideosonline.com. It is not often that a SEO company will share with general readers specific results of a project. In this case, because this site was not developed for a client but instead as an R&D project and that the site will soon go up for sell, we thought it fitting to give our readers and our clients a chance to look at some real results.

The art and science of SEO is ever evolving, we have ongoing R&D projects so that we can measure and test our techniques. This particular project is drawing to a close after eight months with some really promising results in a competitive, yet new keyword space. We went head to head with well established and corporate sites with tons of money to through around. We spent zero dollars other than our time to achieve results that are very respectable.

To view some of the results as screen captures, head over to: SEO Eight Month R&D Project

Welcome to the Chattanooga Search Marketing Blog hosted by Abraxas Web Design & SEO. You are viewing the first blog post. Many more post will follow on a regular basis. The Chattanooga Search Marketing Blog will focus on, you guessed it, search marketing and specifically search engine optimization also known as SEO. You’ll find our regular feature “SEO Tips” coming up, but we hope to also give you other tips related to Web strategy and Internet marketing in general. All written by our experts and based on practice with a bit of theory put in for good measure.

While you wait for SEO tips and we launch the new Abraxas Web Design & SEO website, we will share with you an annotated press release that announces the launch of this site and blog.

(Complete press release can be found here.)

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Abraxas Web Design & SEO is a culmination of many years of experience in the Internet business-space. Staff members of Abraxas have worked with Fortune 500s, global brands, national companies, and local businesses developing search engine strategies and Web strategies that deliver measurable results. Now these skills and experience are available to the Chattanooga market at large.

“We are delighted to bring a strategic approach to website development to the Chattanooga area. Not only do we offer services that have been sorely missed in this market, but we will be offering them at rates that were unthinkable in years past. Now, most companies can have a website that delivers on the promise of the Internet,” said Donnie Lee, Lead Search Strategist for Abraxas.

Abraxas’ unique approach of providing strategic solutions affords them the ability to work with clients in many capacities to ensure that their goals are obtainable. Mr. Lee said, “We can build websites from the ground up, take over existing sites, or work with a company’s internal design and marketing team in a hands on capacity or as consultants. We understand that there are many situations, we can accommodate most of them to ensure that you are on the right path when it comes to Web strategy.”
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For more information use the “Contact Us” button at the top or give us a call at 423.591.2567.