Comments on: SEO TIP: Goodbye PageRank, Hello Trust and Authority

By: neil@computer repair Aylesbury

neil@computer repair Aylesbury — Sat, 29 Oct 2011 18:05:09 +0000

I agree with this post, page rank takes the back seat these days but people are still trying to get their site ranked 4,5,6 etc.

By: Kieren@Web Design Lincolnshire

Kieren@Web Design Lincolnshire — Fri, 13 May 2011 07:43:50 +0000

I’m glad to see the end of marketers chasing PR like a corgi after the Queen; but I’m still edgy about a global giant controlling how my and client sites react in the future. Kinda praying they don’t move too many goalposts, can just imagine angry client calls….”My site’s vanished”…..

By: Lukas@London Web Design Studio

Lukas@London Web Design Studio — Fri, 22 Apr 2011 23:15:34 +0000

I think they’re both important in terms of SERP, but I would definitely prefer scoring my website by real people than compete with all the black hat seo and other seo dodgy stuff. I believe real people can bring more traffic to the site… Very nice article, thanks!

By: Tom Howlett

Tom Howlett — Thu, 07 Apr 2011 23:25:24 +0000

Interesting. I think the Moz Rank at SEOmoz is a pretty good sign of how authoritative a site is. There are too many questions when it comes to page rank. Be interested to see any new authority ranking tools out there. I know of another which is Majestic SEO who have their own ranking system.

By: Mark

Mark — Fri, 18 Feb 2011 20:41:29 +0000

I think Page Rank is still important. Don’t overlook internal linking when creating page rank.

By: Kirsty@shopping cart

Kirsty@shopping cart — Sat, 12 Feb 2011 17:08:24 +0000

Page Rank before is really a big deal but right now Trust and Authority is more important like ranking on top of the SERP. I really hope to be on the top of SERP that having PR 6 or 7.

By: Jason@Email Marketing Software

Jason@Email Marketing Software — Thu, 10 Feb 2011 14:58:36 +0000

It’s nice to read a post written by someone who is not awestruck with PR. I agree with you that Google Trust and Authority is something that will be gaining traction in the near future. Is it going to make PR obsolete? No. PR will still be an important part of Linking, because it is still a valid way of identifying high traffic/authoritative sites. Much like you, I see the future of Google ranking for keywords to include less weight on PR, and more and more weight on Trust and Authority. And just as soon as Google figures out how to put Trust and Authority into a formula, that’s when we will really start to see the shift.

By: Tom @ Web Design Chester

Tom @ Web Design Chester — Wed, 15 Dec 2010 14:24:56 +0000

Great post. It is refreshing to read a post that doesn’t go on about how important Page Rank is. I think domain age is a massive factor, it is almost the one thing that a SEO company can’t speed up. I wonder if Page Rank was scrapped because some people were getting too close to the algorithm?

@Robin
I am not sure what weight Google puts on keyword rich domains but recently I have noticed that a lot of sites are using keyword rich sub domains instead of keyword rich folders and sub folders.

By: Robin @ SEO Sheffield

Robin @ SEO Sheffield — Mon, 08 Nov 2010 10:44:50 +0000

Backlinks from highly trusted sites still showing that they are highly worthwhile getting hold of.

Although I’m a little baffled by the weight Google is giving to exact match domains at the moment. i.e. “mykeywordshere.com” etc.

By: cipro

cipro — Fri, 05 Nov 2010 20:38:18 +0000

Great post, very interesting but I think page rank is still important together with the other two aspects and the google algorithm probably takes all of them collectively into consideration