At Abraxas we spend a fair amount of time doing research & development projects. R&D is a big part of keeping up with the latest SEO trends and concepts as well keeping our Web design and development up to par. While we won’t blog about all of our R&D nor will we reveal every detail about our experiments and findings, we do feel that it is important to discuss some of the aspects of our more public oriented projects.
Our latest project is a Web site called HD Movie Trailers Online. This is the sister project to the music video site we discussed previously. This project has a similar approach, but with different goals and using some different SEO techniques. Not only are we trying some different (or at least refined) SEO techniques we took the opportunity to explore automation and simplification on the back end for CMS (content management system).
The site uses the same basic back end system as the music video site with some modification and improvements. Using the same back end system allowed us to bring the site live fairly quickly. Our design goal was to keep the site as simple as possible while bringing full attention to the movie trailers. Basically, if the end users ignores our design and watches the trailers without detraction we have achieved our design goal.
The SEO action plan is also simple. We will not pursue aggressive techniques, but rely on the content and user interface to build interest in the site. We will use some traditional marketing techniques to bring some minimal interest and see how well the site performs against mainstream sites such as Apple, Yahoo and AOL.
The site went live at the end of February. We will be carefully logging our activities and the results. The results of this R&D project will determine how we implement the applied strategies into future SEO projects for our clients. The things we learned on the design and development side will pay immediate dividends for our clients.
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