Chattanooga Web Design & SEO Company

HD Movie Trailers OnlineAt Abraxas we spend a fair amount of time doing research & development projects. R&D is a big part of keeping up with the latest SEO trends and concepts as well keeping our Web design and development up to par. While we won’t blog about all of our R&D nor will we reveal every detail about our experiments and findings, we do feel that it is important to discuss some of the aspects of our more public oriented projects.

Our latest project is a Web site called HD Movie Trailers Online. This is the sister project to the music video site we discussed previously. This project has a similar approach, but with different goals and using some different SEO techniques. Not only are we trying some different (or at least refined) SEO techniques we took the opportunity to explore automation and simplification on the back end for CMS (content management system).

The site uses the same basic back end system as theĀ  music video site with some modification and improvements. Using the same back end system allowed us to bring the site live fairly quickly. Our design goal was to keep the site as simple as possible while bringing full attention to the movie trailers. Basically, if the end users ignores our design and watches the trailers without detraction we have achieved our design goal.

The SEO action plan is also simple. We will not pursue aggressive techniques, but rely on the content and user interface to build interest in the site. We will use some traditional marketing techniques to bring some minimal interest and see how well the site performs against mainstream sites such as Apple, Yahoo and AOL.

The site went live at the end of February. We will be carefully logging our activities and the results. The results of this R&D project will determine how we implement the applied strategies into future SEO projects for our clients. The things we learned on the design and development side will pay immediate dividends for our clients.

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27 Responses to “Research & Development Web Site”

Josiah@free ipad March 18, 2010

It sounds very interesting but i’m not exactly thrilled that you aren’t giving any SEO strategies away at all lol The website design is nice though, full attention is on the trailers. Will the only monitization be banner ads?

miracleman12 March 18, 2010

Josiah. Sure we have revealed a strategy. Minimalism. Monetization of the trailer site isn’t that important to us if at all. Do you have suggestions to improve the monetization in a way that doesn’t disrupt the user experience.

Awesome blog! Its a great sharing dude which is increasing our knowledge.Well said “SEO techniques we took the opportunity to explore automation and simplification on the back end for CMS (content management system)”.

SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site optimum web presence. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts and other elements that have been optimized for the purpose of search engine exposure.Thanks a lot.

georgia web design March 25, 2010

i love the design of the site, looks great. as for monetization, have you tried putting ads on the trailers themselves?

Nice work. I love the simply yet concrete step you team are taking in order to reach your goal. Love to see more of your upcoming works.

The site layout looks nice and hopefully you’ll see the results of your SEO efforts. Do you plan on posting some of your findings at a later date?

admin April 13, 2010

We do plan on posting some of the results for this project. We are seeing some specific results at the moment that we had anticipated. What we are really trying to measure is the effect of specific SEO techniques on SERPS. It may take quite some time really understand.

Jack@Jacksonville SEO April 16, 2010

wow. that’s some really good work you guys did. i like the layout – simple yet effective. congrats.

John April 28, 2010

I really like this, would you mind if I used some of your content? In return you of course keep the credit and get a link back to your site. Thanks.

Thats a great site. Nice concept, R&D. Although I frequently am trying and learning new things I never thought of it as Research and Development. Nice work.

I would like to see the results as to what techniques were used and the outcome.

The results definitely look great, but can you give us any more concrete statistics? Like on which keywords did you guys rank high and what is the percentage of visitors that found you through a search engine?

Things like that really fascinate me. Thanks for your reply.

Free Beats May 20, 2010

this is cool, I would also like to see more information as to what techniques were used. You grazed the surface of some very interesting subjects

miracleman12 May 20, 2010

@Angela The results for this project are still out. I’m seeing some nice progress, but since I am using some very specific techniques to measure their value, I’m expecting the results to come in a little slower. I’m not going for speed to the top, but I am trying to measure quality.

Great! Minimilization really is the way to go and I love the focus on good content. its a great strategy and it shows in the website. What other tricks are you using for it or other sites??

Love the clean design of the HD Movie Trailers Online site. How is its progress going now? It’s up vs some strong competition (Apple trailers etc).

miracleman12 May 31, 2010

I’ve beat Apple before :) But I will call this a success if I get into the top 5 with the amount of effort and my strategy…Meaning, I’m really testing the benefits of the techniques that I’m using.

Cool! I guess we’re always trying new techniques. I’ll check back later and see if you have updates.

Wayne John @ California August 2, 2010

Not sure what Josiah is looking for, you gave the entire site for us to check out your SEO, so a little digging will reveal exactly what you’re doing. If you know the url, you can get the SEO information you’re looking for.

What’s unknown and left out is how you’re marketing it. What services are you linking on, where are you getting your biggest bang from your links, etc…

Of the hundreds of sites I’ve launched for myself, I consider each and every one of them a test. I make them so they run themselves, and I just sit back and watch the traffic patterns on various keywords. It’s quite revealing, sometimes.

Good stuff! I’ll have to hit the site later to catch some previews. :)

John Alden @ Web Tasarim September 4, 2010

I love the design. Really nice use of darker colors :)

Simon September 7, 2010

I appreciate your strategy… but what was your Onpage SEO planning for that??

Infant Snowsuit October 24, 2010

Can’t go wrong with offering legitimate value. Won’t a lot of people just go to YouTube, though, to watch movie trailers?

miracleman12 October 24, 2010

I suppose a lot of people will go to Youtube to watch movie trailers. A lot of people go to McDonald’s to eat cheese burgers too.

Robin @ SEO Sheffield November 8, 2010

Site looks good. How is the content strategy panning out for you? Linkbaiting stuff or just generally socially media driven?

miracleman12 November 8, 2010

Honestly, this project is low priority at the moment. I am still logging my progress as it happens, but little is being done. I suspect, I will re-energize this experiment at a later time.

HI..Thanks for your blog post.i found your blog, its really good.I particularly like the research and development section

Huck@seo services london February 28, 2011

The design and content are good and they will certainly retain the interest. But to know that you have such a site requires some SEO techniques. In my view it is better not to neglect SEO also which is most handy and economical way to get visitors. What do you say?

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