In the first weeks of January, Google began rolling out a new and more power version of their search engine, code named “Caffeine”.

Is your Web site up to snuff? Has your Web design company or developer taking into consideration the future of Google search and SEO in general? If you are using the World Wide Web as part of your business strategy or if you are trying to figure out how to incorporate a Web strategy, understanding what “Caffeine” has in store is important.

It is believed that “Caffeine” or at least the first incarnation of “Caffeine” will not be earth shattering. Don’t expect search engine ranking position (SERP) to change overnight. However, if your Web site is not on its game, expect to be shuffled out of search results quicker.

Basically the new Google will index faster, be more accurate, and be more comprehensive. This is what it means to your Web site:

• Google will be able to keep up with fresh content better. This means that you need to continually create content for your site to help maintain your relevance. This is not a new concept be is now more important than ever.
• Accuracy… That’s a scary one. Not only will Google try to match the best page to the searcher’s keywords, but they will take into consideration the searchers behavior on the results page and their behavior once they arrive at your page. This puts some power is the searchers hands. This boils down to: A keyword optimized page is not going to be enough. A sites user interface is important as well.
• Being comprehensive is a goal that Google has always strived for. “Caffeine” will allow them to do that better than ever. Themed sites or sites with a specific profile have always done well in Google search results, expect those sites to continue to do well. With more pages being indexed, your site should be comprehensive in terms of content.

In the end a good Web site with good design that is organized and well thought out and features good SEO, will continue to be a good Web site. If you have a good design/development/SEO team, you don’t have to worry too much. Otherwise, you may want to reconsider your Web strategy. Abraxas Web Design & SEO is always ready to help you fill in the gaps.