Chattanooga Web Design & SEO Company
16
Jan

Google Caffeine - Web Design - SEO

In the first weeks of January, Google began rolling out a new and more power version of their search engine, code named “Caffeine”.

Is your Web site up to snuff? Has your Web design company or developer taking into consideration the future of Google search and SEO in general? If you are using the World Wide Web as part of your business strategy or if you are trying to figure out how to incorporate a Web strategy, understanding what “Caffeine” has in store is important.

It is believed that “Caffeine” or at least the first incarnation of “Caffeine” will not be earth shattering. Don’t expect search engine ranking position (SERP) to change overnight. However, if your Web site is not on its game, expect to be shuffled out of search results quicker.

Basically the new Google will index faster, be more accurate, and be more comprehensive. This is what it means to your Web site:

  • Google will be able to keep up with fresh content better. This means that you need to continually create content for your site to help maintain your relevance. This is not a new concept be is now more important than ever.
  • Accuracy… That’s a scary one. Not only will Google try to match the best page to the searcher’s keywords, but they will take into consideration the searchers behavior on the results page and their behavior once they arrive at your page. This puts some power is the searchers hands. This boils down to: A keyword optimized page is not going to be enough. A sites user interface is important as well.
  • Being comprehensive is a goal that Google has always strived for. “Caffeine” will allow them to do that better than ever. Themed sites or sites with a specific profile have always done well in Google search results, expect those sites to continue to do well. With more pages being indexed, your site should be comprehensive in terms of content.

In the end a good Web site with good design that is organized and well thought out and features good SEO, will continue to be a good Web site. If you have a good design/development/SEO team, you don’t have to worry too much. Otherwise, you may want to reconsider your Web strategy. Abraxas Web Design & SEO is always ready to help you fill in the gaps.

Category : web design

5 Responses to “Is Your Web Site Ready for Google Caffeine?”


Tech163 from Club Penguin Cheats January 16, 2010

I think that links will be a lot more important, and I’ve been attempting to gain more links ever since Google Caffeine was announced. So far so good! :)

olly from Component Compare January 18, 2010

Yes it must be worrying for the SEO companies out there but as long as you keep your site relevant you should have no problems – after all Googles aim is to return relevant results!

arquigrafico January 22, 2010

The downloading speed of the blog pages will be very important for SEO.

Sarah Billige Solbriller January 23, 2010

My God – I just thought I was beginning to understand the basics of SEO and now its like rendered obsolete already. Just proves that SEO really is a moving target. You just gotta stay alert!

Zsymo from Plumber Putney London January 29, 2010

With the introduction of Caffeine and consideration the searchers behavior on a results page and behavior on a page it is more important than ever to keep content relevant and write more naturally and let the keywords fall into place the right way.



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